Here is a link to the Magelo Sync app: https://eq.magelo.com/magelo_sync.jspa
Magelo is a third-party app that pulls your character data from EverQuest to populate a profile page on their site. The free version is limited to generating basic information about a character (name, level, class, etc.) whereas a subscription most notably adds inventory data and offers other useful and interesting customization on the site.
As a former guild leader/raid leader, I recommend guilds require applicants to submit an accurate Magelo profile with their application so that those evaluating can get a good idea of what kind of effort has been put into gearing up a character. It’s also a great for looking at other class profiles from the same server to get idea on gear upgrades.